🤝 Our Interview with Rocket Roofing
During our interview, Owen Atherton came across as driven, honest, and deeply proud of what he’s building with Rocket Roofing. After five years in the industry, he launched his own company with a clear mission — bring integrity back to roofing in the Twin Cities metro. Owen is passionate about honest evaluations, straight answers, and never recommending work that isn’t needed. That no-pressure approach and commitment to quality is what drives him to treat every project as a reflection of his own name.
Every roof I touch has my name on it. That means something to me.
Owen from Rocket Roofing
💡 What TenPenny Vetting Means
Unlike other directories that let anyone list themselves, every TenPenny contractor goes through our 7-point verification process. We contact insurance providers directly, verify licenses with state databases, run background checks, and confirm reviews are from real customers. Then we sit down with them — every contractor gets a personal interview with our team so we can look them in the eye and make sure they share our standards for quality and customer service. Only contractors who pass every check earn the TenPenny Vetted badge. We re-verify quarterly to ensure continued compliance.
About Rocket Roofing
Owen Atherton started Rocket Roofing after five years in the industry watching contractors oversell, pressure homeowners, and chase storm damage for quick paydays. He built Rocket Roofing around the opposite approach — free evaluations with honest recommendations, no upselling, and no pressure. If your roof doesn’t need replacing, Owen will tell you that.
Rocket Roofing is retail-focused, which means Owen builds long-term relationships with homeowners rather than moving from storm to storm. Every project carries his name, and he takes that seriously.
Based in Minnetonka, serving Hennepin County and the Twin Cities metro.
